|Natalie Sisson - Social Media Personal Trainer|
Create a Remarkable Brand With Purpose
What’s important in terms of a remarkable personal brand is knowing who you are, what you stand for, who your target market is, and then what it is that you do, what you deliver, what your value is and how you do that.
It’s working out: Your who, your what, your why and your how. Once you have a connection to that, once you are really sure about your about that, then you will absolutely have a confident brand that attracts more of your clients.
A personal brand is actually the emotional connection that you make to your potential target market. It’s the feelings that you evoke when someone experiences you or experiences a piece of you such as your website or your marketing materials.
So how do you go about doing that?
Define your brand and own it!
Dare I say Sarah Palin, love her or hate her, is a true brand. She made some savvy business moves during her political campaign that have led to her publishing a book, becoming a keynote speaker and now a TV program on the life of the Palins!
Ali Brown, millionaire and Fortune 500 coach has built herself an empire through clever personal branding. Starting out as the Ezine Queen she mastered her niche of email newsletters and how to do them to attract a strong client list to sell too.
From there she went on to coach people on how to use that list to sell products to and even better how to create and launch those products. As her brand grew so did her power.
Now she offers four tiers of coaching from $9.95 a month to $100,000 for platinum members. She is not only a talented and driven business woman but an idol to many other women who wish to BE Ali. From her dynamic business prowess to her good looks, fashionable clothes and personal glamour.
Make yourself memorable
Successful people find their style, build a brand based on it, and boldly express themselves through that brand. It’s powerful and it makes you memorable.
Maria Andros branded herself the Video Marketing Queen leaving behind a dull job to launch a product using video. Now she makes 6 figures a year selling programs on how to become a master at using video to sell your products and services. She’s chosen her niche and aimed to dominate it.
It helps that she’s attractive and communicates well and gets the psychological art of selling.
A personal brand will help clearly and consistently define, express, and communicate who you are. Even more than that it tells people who you want as your ideal client and who you don’t want to appeal to.
Be uniquely you.
I love the quote: “Just be yourself. Everyone else is taken”.
Personal branding is you—uniquely you. It allows you to distinguish yourself and what is unique about who you are and what you do from everyone else.
Fortune favours the bold
The more bold, authentic, and concise your personal brand is, the more easily you’ll attract those
red carpet clients you really want to work with.
A personal brand works when you first define it, and then it defines you. It will give you the ability to attract fun and exciting clients who understand and get you and your remarkable talents.
Become an Influencer
There’s no denying if you have a strong brand you will build a strong following and network, with that you can start wielding more influence.
By this I mean you have a certain type of status, credibility and expertise. You have something others want or like and that’s why they engage with you.
People look to you as the authority on certain matters, as a result others come to see why that is and check you out, before you know it people recommend and refer you based on your level of influence.
Key examples of influence can be seen everywhere. Some of my favourites in the social media niche are Laura Roeder, Lewis Howes and Mari Smith.
Lady Gaga has created an entire universe of fans around her shocking and surprising brand image, personality and natural talents. She wields immense influence now in the music and fashion industry and beyond.
How do you become a remarkable and influential brand?
Define your unique value proposition.
Develop a laser like focus on it
Deliver on it consistently and with integrity
Now go take action!
|Natalie Sisson -Social Media Personal Trainor|